APA Style
Keller, Kevin Lane. (2013).
Strategic Brand Management: Building, Measuring, And Managing Brand Equity (4th ed, Global Edition).
Boston:
Boston: Pearson.
Chicago Style
Keller, Kevin Lane.
Strategic Brand Management: Building, Measuring, And Managing Brand Equity.
4th ed, Global Edition
Boston:
Boston: Pearson,
2013.
Text.
MLA Style
Keller, Kevin Lane.
Strategic Brand Management: Building, Measuring, And Managing Brand Equity.
4th ed, Global Edition
Boston:
Boston: Pearson,
2013.
Text.
Turabian Style
Keller, Kevin Lane.
Strategic Brand Management: Building, Measuring, And Managing Brand Equity.
4th ed, Global Edition
Boston:
Boston: Pearson,
2013.
Print.